The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg
Author Charles Duhigg, a New York Times business reporter, uses cutting-edge research and captivating stories to reveal how habits shape our lives and how we can change our habits. In the business world, companies such as Target and Proctor and Gamble are becoming more adept at identifying, co-opting and shaping our behavior patterns to increase profits.
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